BRANDING – AN INDISPENSABLE TOOL FOR THE PHARMACEUTICAL INDUSTRY Author: Rochelle Sera Cherian NMIMS Kirit P. Mehta School of Law, Mumbai ISSN: 2582-3655 ABSTRACT Protection and management of Intellectual Property is an important tool to foster growth, innovation, and to enable any organization to reap the fruit of its labour. Brands are considered to be Read more about AN INDISPENSABLE TOOL FOR THE PHARMACEUTICAL INDUSTRY: ROCHELLE SERA CHERIAN[…]