PERSONALITY RIGHTS IN INDIA: PROTECTION UNDER IP Author: Akella Poornima Symbiosis Law School, Pune ISSN: 2582-3655 ABSTRACT The protection of celebrity rights under Intellectual Property has become a new ray of hope for safeguarding the unethical commercial use of posters, images, sounds (or any similar medium) of famous people for monetary benefit or good business. Read more about Personality rights in India- A Protection under IP: Akella Poornima[…]